Tower of London private corporate reception with Party Ingredients catering canapé and bowl food

Party Ingredients at Tower of London with Sanlam

On Halloween 2012, Sanlam Private Investments (SPI) held a private event at the Tower of London that coincided with their rebranding. This UK launch included a private view of the Crown Jewels, an opportunity offered by no other venue making the Tower one of London’s most unique and exclusive venues to hold an event at.

After the guided tour of the Crown Jewels, guests moved to the New Armouries for canapé and bowl food provided by Party Ingredients. The canapé included Tiger Tail Prawns in Oriental Wraps, Cured Scottish Salmon and Mini Yorkshire Puddings. The bowl food included Wild Mushroom Risotto and Classic Crayfish Cocktail. 

SPI received a higher than expected attendance rate of 200 thanks to the appeal of the Tower to a wide range of ages, the perfect date of Halloween and the high-profile occasion. In fact, many guests asked to bring friends and family to the event. A huge number of thank you letters and emails poured in from guests thereafter.
Party Ingredients was delighted to be involved with this event in many ways, from booking the venue, setting up the event to serving guests all evening. We’re looking forward to working with SPI again. We hope Sanlam’s guests left feeling impressed thanks to the Crown Jewels in the glorious Tower of London and well-fed thanks to the food and drink.